2024 USPC Festival Upper-Level Member Showcase to be Livestreamed and Exclusively on Horse & Country

Reprinted Press Release from Horse & Country

June 21, 2024, Lexington, KY—Horse & Country (H&C), the leading international equestrian sports network, will exclusively livestream the United States Pony Clubs’ (USPC) Upper-Level Member Showcase held during the 2024 USPC Festival from the Rolex Arena at the Kentucky Horse Park in Lexington, KY, on the evening of July 18, 2024. The USPC Festival Upper-Level Member Showcase will also be available thereafter on demand. Riders participating in the event will be able to purchase clips of their round on H&C+.

The USPC Festival is held for eight days every other year at the Kentucky Horse Park, and more than 2,500 Pony Club members, volunteers, and families participate. The USPC Festival is divided into two parts: Championships and Education. The National Championships are held the first part of the week in eight competitive disciplines, as well as in Gymkhana and Trail, followed by mounted and unmounted clinics and workshops taught by top riders, Pony Club experts, and equine industry professionals.

The celebration of USPC members is highlighted on Thursday evening with the Upper-Level Member Showcase where Championships competitors who have earned a national certification exhibit their talents in the legendary Rolex Arena.

“Further to our long-standing partnership with USPC, we are pleased to be able to livestream this Showcase on H&C+,” said H&C Director of Content Jonathan Rippon. “With their mission of equestrian education, the event fits in perfectly with H&C’s wide breadth of programming, from livestreaming competition to a full slate of Masterclasses, clinics, documentaries, and more.”

“Being able to offer the Upper-Level Member Showcase as a livestreaming event on H&C+ is a great step for USPC in presenting what we offer to a global audience,” said USPC Executive Director Teresa Woods. “As the largest equine educational organization in North America, we hope that this exposure on H&C will help us reach even more potential members who want to learn and have fun with horses.”

Beyond H&C’s extensive sports coverage, both live and on demand, H&C+ members also receive access to more than 1,800 hours of equestrian programming featuring content from all disciplines, masterclasses and training series, barn tours, rider profiles, and documentaries. With two annual membership options and a pay-per-view offering, H&C+ Freestyle, there are even more ways to access H&C’s vast library of content. Full details on how to join can be found at horseandcountry.tv/select-plan.

Annual membership of H&C+ is only $119.99 as a one-time payment, or there is an option to pay in 12 monthly installments of $13.99. Non-members who wish to watch can choose H&C’s Freestyle option and buy a pass for each event for just $24.99.

H&C offers numerous high-profile opportunities for equestrian brands to advertise around live events including in-stream billboards, in-stream video ads, and pre-roll video ads. For further details, contact Tattie Singer, H&C Director of Strategic Partnerships, North America, using the contact information below.

Media and Advertising Contact:
Tattie Singer
Director of Strategic Partnerships, North America
tatties@horseandcountry.tv
781-985-0796

About The United States Pony Clubs, Inc.

The United States Pony Clubs, Inc. (USPC or Pony Club) is a 501(c)(3) nonprofit educational organization that builds the foundation of teamwork and sportsmanship through riding, mounted sports, and care of horses and ponies, while developing and enhancing leadership, confidence, responsibility, and a sense of community in its youth and adult members. USPC is proud to offer instruction and competitive opportunities in 11 competitive disciplines through hundreds of clubs and centers across the United States. USPC’s educational standards continue to be instrumental in curriculum development for schools, universities, equestrian professionals, and organizations across the United States. Many of the nation’s top equestrians, including Olympic team members, as well as successful business professionals and leaders in a variety of fields, have roots in Pony Club. For more information, please visit ponyclub.org.

About Horse & Country

Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.